Friday, October 11, 2013

[Author] IS IN the Store!

Last night I dreamt that I walked into my local Barnes Noble bookstore just as the local bus pulled up displaying&announcing my name as its destination. 

Later...I thot of how B&N (who I worked for ~10 yrs in Wellesley & Boston MA) could turn that into an easy local-author PR program in which local authors would be highlighted the moment they stepped into the local store by a visible/audible display that announces "[Author Name] IS IN the store!" (Trip it off by zipcoded RFID.) Concept: Like us, authors buy books at their local B&N. (By pre-arrangement, of course.) Make their in-store presence easy for them & buzzy for locals who will remember & e-mail about it after...