the NYT broke into print with "Ad assault on bottled water industry." by Stephanie Clifford, reprinted here in the San Jose MERCURY-NEWS, 02 AUG 09, Sunday Business section, p. E2, bottom left.
Lede sentence: "Can an ad campaign turn bottled water into the new tobacco?"
Subseq. par.: "Taking a cue from anti-tobacco campaigns, Tappening, a group opposed to bottled water on environmental grounds, has introduced a campaign called 'Lying in Advertizing' that positions bottled water companies as spreading corporate untruths.' ..."The 'lies' in question here are about the source of the bottled water. Eric Yaverbaum, a co-founder of Tappening, charged that some beverage companies did not list the source of their water -- and were using only municipal water." (ctd.)